Built on Claude · Made in Vietnam

The AI operator for small businesses.

Small business owners spend hours every day answering the same customer questions, pulling ad reports and producing content. Trudu takes over that repetitive work end to end — and a human approves anything that reaches a customer or spends money.

The problem

Small businesses run on chat apps, ad dashboards and spreadsheets.

  • Customer messages never stop. Clinics, shops and gyms answer the same questions across several inboxes, late into the night.
  • Reporting is manual. Someone copies numbers from ad platforms into a sheet every morning.
  • Content is a bottleneck. Turning one video into scripts, captions and posts takes a full day.
  • Hiring is expensive. Most small teams cannot afford a dedicated operations person for each of these.

The product

One operator that connects to the tools you already use.

Trudu is an agent system built on Claude. It runs on desktop, web and mobile, and works through a business's existing accounts instead of asking the team to change tools.

Customer messaging

Reads incoming messages, drafts replies in the business's own tone and flags the conversations that need a person.

Ads & daily reporting

Pulls campaign data each morning, spots unusual cost or lead changes and writes the report.

Content pipeline

Transcribes video, then drafts scripts, captions and posts ready for a human to review and publish.

Risk-tiered actions

Reading and internal drafting run automatically. Sending, publishing or spending always waits for approval.

Memory that compounds

Corrections, decisions and lessons are stored and reused, so the operator gets better at each business over time.

Always available

Claude handles reasoning and writing; local models take over routine tasks so work continues around the clock.

How it works

Connect. Delegate. Approve.

Owners stay in control without doing the repetitive part themselves.

01

Connect

Link the inboxes, ad accounts, sheets and drives the business already uses.

02

Delegate

Describe the job in plain language — in Vietnamese or English — from chat, desktop or phone.

03

Approve

Trudu does the work and asks for a one-tap approval before anything leaves the business.

Use cases

Starting with service businesses.

Our first focus is businesses where customer conversations and paid ads drive revenue.

Clinics & beauty services

Answer common questions, qualify leads from ads and keep the daily cost-per-lead report up to date.

Retail & online sellers

Draft product content and captions, track campaign results and summarise customer feedback.

Gyms & local services

Handle booking enquiries, follow up with leads and report weekly performance to the owner.

Why Claude

Built on Anthropic's Claude from day one.

  • Reasoning and writing. Claude plans multi-step work and writes customer-facing text that sounds human.
  • Tool use. Trudu's actions are exposed to Claude as tools through MCP servers.
  • Built with Claude Code. The product itself is developed every day with Claude Code.
  • Safety by design. Claude proposes, the business owner approves — matching how small teams actually work.

Where we are

Early stage, in daily use.

Trudu runs every day as the founder's own operations system. We are now preparing pilots with our first small-business customers.

2026 · Done

Core operator

Agent runtime, risk tiers, memory and desktop / web / mobile access.

Q4 2026 · Now

First pilots

Hands-on pilots with service businesses in Vietnam.

2027 · Next

Self-serve

Guided onboarding so a business can connect its tools in an afternoon.

About

Founded in 2026 by Xuan Trung.

Xuan Trung has spent years running paid ads, customer messaging and content operations for service businesses in Vietnam. Trudu started as the system he built to automate his own daily work, and grew into a product for teams facing the same problems.

Trudu is based in Vietnam and focused on small businesses in Vietnam and Southeast Asia.

Run a small business? Let's talk.

We are taking a small number of pilot customers. Tell us what eats up your team's day.

trung@trudu.dev